Amazon Inc is expanding to ascend a higher UK roll out to meet increasing demand. Due to the COVID-19 pandemic, this e-commerce is growing to cover more areas in the UK, including Bracknell, Guildford, Windsor, and Maidenhead. Now serving new communities, large orders are free of charge. Only available to members of their online platform, this new feature begins on Tuesday, July 28th.
This reputable retailer promises free deliveries with a two-hour time stamp. Previously worth $3.99, Prime members with orders above $52 will benefit from this perk. For customers requiring express services, they will continue to pay a flat fee.
Amid the criticisms from Prime members with homes outside the London area, the e-commerce giant is now offering its services to 40 more postcode districts. Competing in a fiercely competitive market, Amazon wishes to catapult its growth. By increasing their capacity in homes worldwide, they strive to capture a more significant chunk of the market.
This nationwide expansion will serve millions of new members and reach its full potential by year’s end.
Food delivery became an essential service in 2020 to lower health risks and protect the vulnerable. Consumers can select from a broad range of merchandise, including meat, seafood, snacks, and household essentials. According to Brick Meets Click, with a 9% sales growth in 30 days, online grocery services are serving 1 out of 3 households.
Amazon Fresh made its debut in 2016. This service offered a selection of thousands of homegrown and artisan-made products. Continuously growing, the COVID-19 pandemic is skyrocketing sales. Shaping the way consumers shop for household essentials, Amazon is presenting itself as the “go-to” destination.
Expansion to the UK is a game-changer. Amazon is now a contender in the battle of established supermarket brands. With the convenience of online groceries, it will undoubtedly disrupt the industry.
Far from an easy quest, Amazon will have to gain the loyalty of UK citizens. Overcoming their local competitors to become the #1 nation’s online supermarket won’t be easy. Will they overcome the mountain ahead? We’ll soon find out.
New members can try out the platform with a 30-day free trial. Annual membership costs $102, or monthly subscriptions are $10.
